Fulfilling Commitments


My friend, Boyet, an officer of a students’ organization, was organizing a major event at their school. A few weeks before the event, he was at a local restaurant for another event. The owner of the restaurant (let’s call him Cocoy) was a business associate.

During that event, Cocoy approached Boyet, and Cocoy told Boyet he would sponsor. Boyet told Cocoy that a soft copy of the contract was available online. Boyet was told to send the contract by email a few days before the event.

In exchange for placement of Cocoy’s establishment’s logo in all promotional materials for Boyet’s event, Cocoy would give Boyet’s organization some gift certificates. Boyet, thinking that the deal was final, included Cocoy’s establishment in all of his event’s promotional materials.

About a week before the event, Boyet reminded Cocoy via SMS about their agreement. Cocoy told Boyet that he was not aware that it was already a done deal. By that time, the event’s promotional materials had been finalized and printed out. In other words, it was too late for Cocoy to back out. Despite requests from Boyet for Cocoy to fulfill his end of the deal, Cocoy refused to do so. He told Boyet that he was only interested in post-event promotions that the event didn’t have since it was a one night show. At best, the event had its own website.

It was already too late for Boyet to pull out Cocoy’s establishment’s placement in their promotional materials.

Boyet had acted in good faith when he included Cocoy’s in the establishments in the materials despite the lack of a written tangible contract. Boyet and Cocoy are working in the same industry. Boyet had trusted Cocoy, an older, more experienced colleague to have what we Filipinos call palabra de honor or “word of honor.”

Furthermore, Cocoy was the one who VOLUNTARILY approached Boyet. Boyet had not approached Cocoy to solicit. Cocoy knew about the event via its website.

While Boyet can be faulted for being naive, can we really blame him for the unscrupulous behavior of a much older, more well-known colleague? I don’t think so.

In this experience, Cocoy was the one who clearly initiated the agreement. It is thus unacceptable that he violate it without any notice. And yes, he still didn’t honor the agreement even when it was already too late for Boyet to pull out the placement of Cocoy’s establishment.

Now, Cocoy got more than enough exposure, while Boyet and his organization got nothing but a headache.

To be successful in business (and as a person), it is IMPERATIVE that one fulfills his obligations and commitments. It is good to have great products and services, but it is more important to follow and exemplify sound business ethics.


5 Responses to “Fulfilling Commitments”

  1. such a sad plight for BY and the rest of his colleagues. thanks for the great post ate ria. it’s a lesson everyone must learn.

  2. The unholy triad of best friends is complete. Let’s celebrate! Bring out the baby back ribs!

  3. Cocoy = Satan


  4. 4 migs

    Based from the post above, it seems that COCOY is someone that can’t be trusted.

    So BEWARE!

    If i was cocoy, i would have given something to boyet. Even if it was not the one that has been “agreed”.

    Again, based from the above posts, i think there was a “meeting of the minds”.. thus a contract. The only thing left was to put it in paper.

    Karma is just around the corner.

  5. Ahem… Mga friends, let’s not be too hasty in judging others, ok? 🙂

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